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Bachelor of Business Administration in Business Analytics


OPEN


3 years


Full-time

Entry RequirementsPass in 10+2 / Equivalent
with minimum
of 5 subjects

Programme Highlights

  • Specialized tools and technologies such as Tally Prime ERP and Advance Excel
  • Specializations in Finance, Human Resource, Marketing, and International Business
  • Clubs promoting co-curricular activities to interact with like minded students
  • Professional certifications in NSE - Fintech and Data Visualization for enhanced skill set
  • Collaborations with professional associations FKCCI, Confederation of Indian Industry, All India Management Association
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Course Structure

Semester 1

Course Title

  • Organisational Behaviour
  • Business Accounting
  • Management Foundation
  • Organizational Behaviour
  • Principles of Management
  • Principles of Management

Semester 2

Course Title

  • Business Economics
  • Quantitative Techniques in Business
  • Business Environment
  • Business Economics
  • Sustainable Business

Semester 3

Course Title

  • Marketing Management
  • Human Resource Management
  • Financial Management
  • Marketing
  • Management of Diverse Work Force
  • Financial Management

Semester 4

Course Title

  • International Business
  • Production and Operation Management
  • Cost and Management Accounting
  • Business Law
  • Accounting
  • Corporate Valuation

Semester 5

Course Title

  • Strategic Management
  • Income Tax Law & Practice
  • Business Ethics & Corporate Governance
  • Commercial Law
  • Corporate Financial Management
  • Security Analysis and Portfolio Management
  • Financial Markets and Operations
  • Human Asset Planning & Development
  • Industrial Relations & Labour Laws
  • Performance and Compensation Management
  • Consumer Behaviour
  • Retail Marketing
  • Brand Management
  • Strategic Implementation
  • Leadership
  • Competitive Strategy

Elective-I

  • Introduction to Data Science
  • Social Network Analysis
  • Deep learning & Natural Language Processing
  • Data Privacy and Data Security (CS)

Elective-II

  • Cryptography and Network Security(CS)
  • Micro-Controllers
  • Devops
  • Introduction to Robotics

Semester 6

Course Title

  • Internship

Elective-III

  • Prompt Engineering & Generative AI
  • Vulnerability Assessment and Penetration Testing
  • Gaming Design (AI)
  • Embedded System Design

Elective – IV

  • Blockchain Technologies
  • Neural Networks and Fuzzy Systems
  • Security information and event management
  • Sensors and Actuators

Semester 7

Course Title

  • Mobile Application Development
  • Innovation & Entrepreneurship Management
  • Elective – V
  • Skill Enhancement Course
  • Project Management with Git
  • Open Elective-I
  • Project Phase – I

Semester 8

Course Title

  • Seminar
  • Internship
  • Capstone Project

In addition to the above courses, our curriculum includes the following courses powered by Coursera and industry partners.

Semester 1

Certificate courses by University /Industry Partner

Leading Organizations

Principles of Management

Fundamentals of Management, with Goldman Sachs 10,000 Women

Introduction to Genetics and Evolution

C for Everyone: Programming Fundamentals

Operating Systems Fundamentals

Introduction to Electronics

Economics of Money and Banking

English for Science, Technology, Engineering, and Mathematics

Successful Presentation

Semester 2

Certificate courses by University /Industry Partnerx

Economics of Money and Banking

Analysis of Business Problems

The Bits and Bytes of Computer Networking

C++ For C Programmers, Part A,Part B

Introduction to Back-End Development

Computer Architecture

Modern Art & Ideas

Write Professional Emails in English

Semester 3

Certificate courses by University /Industry Partner

Firm Level Economics: Consumer and Producer Behavior

Managing the Company of the Future

Finance for Managers

Using Databases with Python
Cloud Computing Concepts: Part 2

Career Decisions: From Insight to Impact

Semester 4

Certificate courses by University /Industry Partner

Accounting for Decision Making

Effective Compliance Programs

Bioinformatics I- Finding Hidden Messages in DNA

Genome Sequencing (Bioinformatics II)

Visual Analytics with Tableau
Applications of Everyday Leadership

Learn to Speak Korean 1

Semester 5

Certificate courses by University /Industry Partner

Business Growth Strategy

The Marketing Plan

Strategy Implementation

Semester 6

Certificate courses by University /Industry Partner

Successful Presentation
 

University System of Georgia

Work Smarter, Not Harder: Time Management for Personal & Professional Productivity

Disease Screening in Public Health

Fee Structure for the Academic Year 2025-26

Domestic / NRI Fee Structure

Programmes

BBA Business Analytics

Course Duration

3 years

1st Installment

INR 45,000

5 Subsequent Installments

INR 72,000

 
 
 

International Fee Structure

Programmes

BBA Business Analytics

Course Duration

3 years

1st Installment

$ 500

5 Subsequent Installments

$ 900

OTHER FEES

CAUTION DEPOSIT : Rs. 5000/- to be paid by all the  students.

(Rs 3000/- will be refunded deducting incidental expenses and alumni membership.)

EXAMINATION FEES PER SEMESTER

UG Programs: Rs.3000/-

 

Job Opportunities

  • Process Associate
  • MIS Executive
  • Finance Executive
  • Back Office Executive
  • Accountant
  • HR assistant
  • Financial Analyst
  • Account Assistant
  • Accounts Executive
  • Banker
  • Stock Broker
  • Export-import Manager
  • Tax consultant
  • Finance Consultant
  • Insurance Consultant
  • Entrepreneur

Career Path

After completing a BBA degree in Business Analytics at GCU, you’ll have a strong foundation in both business management and analytics skills, opening up a wide range of exciting career paths in the data-driven industry. Here are some of the most trending career paths you can pursue:

Business Analyst: As a Business Analyst, you’ll analyze business data, identify trends, and provide insights to support strategic decision-making. Companies such as Accenture, Deloitte, and McKinsey often hire Business Analysts.

Data Analyst: Data Analysts collect, analyze, and interpret data to uncover patterns and trends. Organizations like Amazon, Flipkart, and IBM frequently hire Data Analysts.

Read more

List of companies where UG & PG Commerce and Management students of GCU got placement opportunities:

Biocon, Syngene, LifeCell, Cryoviva, HCG, Indigene, Anand Diagnostics, Indo-American Hybrid Seeds, Molecular Connections, Dr. Reddy’s Laboratories.

Programme Highlights
  • A comprehensive educational pathway featuring triple majors in Biotechnology, Biochemistry, and Genetics.
  • Hands-on learning through practical experiments
  • Emphasis on research-based learning in cutting-edge fields
  • Collaborations with renowned companies and research institutions.
  • Skill-based practical sessions focusing on industry requirements.
  • Guest lectures and industry speakers providing valuable insights.
  • Entrepreneurship opportunities and mentorship programs.
  • International collaborations and study abroad programs.
  • Vibrant clubs promoting co-curricular activities for holistic development.
Career Path

BBA Business Analytics

Business Analyst: As a Business Analyst, you’ll analyze business data, identify trends, and provide insights to support strategic decision-making. Companies such as Accenture, Deloitte, and McKinsey often hire Business Analysts.

Data Analyst: Data Analysts collect, analyze, and interpret data to uncover patterns and trends. Organizations like Amazon, Flipkart, and IBM frequently hire Data Analysts.
Data Scientist: Data Scientists apply advanced analytics and machine learning techniques to extract insights and build predictive models. Companies like Google, Microsoft, and Infosys often recruit Data Scientists.

Business Intelligence (BI) Analyst: BI Analysts gather and analyze data to create reports and dashboards that assist in decision-making. Organizations such as Tata Consultancy Services (TCS), Wipro, and Oracle hire BI Analysts.

Market Research Analyst: Market Research Analysts gather and analyze data to understand market trends and consumer preferences. Companies like Nielsen, Ipsos, and Kantar often hire Market Research Analysts.

Supply Chain Analyst: Supply Chain Analysts optimize supply chain operations by analyzing data related to inventory, logistics, and demand forecasting. Companies such as Walmart, Amazon, and DHL frequently recruit Supply Chain Analysts.

Financial Analyst: Financial Analysts analyze financial data, assess investment opportunities, and provide recommendations. Organizations like JP Morgan, Goldman Sachs, and ICICI Bank hire Financial Analysts.

Risk Analyst: Risk Analysts assess and mitigate potential risks by analyzing data and developing risk management strategies. Companies such as Ernst & Young (EY), KPMG, and HDFC Bank often recruit Risk Analysts.

Marketing Analyst: Marketing Analysts analyze data to evaluate marketing campaigns, consumer behavior, and market trends. Organizations like Procter & Gamble, Unilever, and Coca-Cola hire Marketing Analysts.

Consulting Analyst: Consulting Analysts work with clients to solve complex business problems using data analysis and strategic insights. Companies such as PricewaterhouseCoopers (PwC), Boston Consulting Group (BCG), and Accenture often hire Consulting Analysts.